This assignment requires you to conduct research with current Holmes students, and analyze their decision-making processes regarding Holmes’ selection as an institution of study.
Define the psychographic and demographic characteristics of the sample students
Analyze the consumer decision-making processes that led to Holmes being chosen over other providers.
How did they make the decision to study at Holmes? What factors influenced their decision?
Examine how students’ motivations, personalities and emotions affect their buying decisions
What recommendations can you make for education providers to help them recruit international students based on your findings?